MasterClass does a large portion of it's business during the holiday season. I was brought in to Art Direct and design a fresh look and feel for their social messaging during this significant time in their marketing calendar. Due to MC's prolific amount of outreach during this time, the challenge was to come up with a visual identity that was recognizable and wouldn't get visually stagnant over the length of the holiday period. Here's a sample of the multiple executions that ran based on the promotional offers.
